Did you know that the chlorine in your water can have a tremendous impact on your skin, drying it out and rendering much of your beauty routine irrelevant? Jolie is here to solve this, with a beautifully-designed shower head filter that helps rid your water of chemicals like chlorine that do harm to your epidermis. The Jolie comes in six elegant finishes and includes filter replacements to keep your water (and face) oh, so fresh.

Jolie is the latest endeavor of Ryan Babenzien, the former CEO and founder of DTC shoe brand Greats, which he sold to Steve Madden. With an impressive track record and innovative angle on the beauty industry, Jolie is a must-try for those looking to transform your routine.

 

If you're into biohacking, or you listen to Tim Ferriss' podcast, you probably already know about Athletic Greens. But if you haven't tried it already, you need to. The all-in-one nutritional supplement replaces a medicine cabinet full of supplement bottles, packing 75 vitamins, minerals and whole food nutrients into one scoop of powdered mix. AG has been lauded by athletes, scientists and nutritionists across the globe. And with rockstar operator Kat Cole now at the helm, they're sure to make waves in '22.

 

 

When you're a new parent, you want the best for your baby, but you don't want to break the bank. Lalo has threaded the needle with modern, functional meal and play time essentials that are affordable and non-toxic. Their insta-famous Lalo High chair comes in a range of beautiful colors and can even functional as a play chair combo. 

Athleisure has become all the rage since the pandemic, and with good reason. Comfort is key, whether you're working out or WFH. Myles Apparel is a fast-growing men's activewear brand with incredibly comfortable and sleek shorts, pants, tops and accessories. Myles has been expanding their product line rapidly and the innovative materials, fit and comfort rivals anything from Vuori or Lululemon, two of the behemoths in the space.  

If you love soda but hate the crash that comes after pounding sugar-filled fizzy water, join the thousands who have already discovered Olipop, the healthy alternative that tastes like the real thing while supporting your digestive health. Olipop didn’t become the fastest-growing soda company by accident. They worked with doctors and digestive health specialists to create a tonic filled with plant fiber, prebiotics, and botanicals in classic soda flavors like Vintage Cola, Classic Root Beer, or Classic Grape. Each can is under 50 calories, has less than 5g of sugar, has 9g of fiber, and fits into diets including paleo, plant-based, and vegan.

 

Popular bedding brands like Brooklinen and Boll and Branch have made a lot of waves online, but Sunday Citizen is a bedding brand you should know about. The husband and wife founders were former luxury hotel operators who set out to design the softest bedding on the market. And we can attest, they have. Their comforters, sheets, throws and towels are not only cozy but comes in a range of fun patterns.  

 

If you haven't noticed, the non-alcoholic spirits movement is making waves in 2022. The second brand on our list, Athletic Brewing, is taking an innovative approach to developing zero ABV brews for an active lifestyle. Through hundreds of trials, tweaking natural variables like temperature, Athletic Brewing has developed their own, custom brewing process to create fully fermented craft beer, conditioned to under 0.5% ABV. You can indulge in IPAs, golden ales, cervezas or try them all with the variety pack.

 

For Huron, men’s skincare isn’t just business, it’s personal. From body washes to moisturizers, Huron’s thoughtfully-designed personal care products are the practical choice for men seeking a healthier, clearer complexion and premium results — without the premium price tag. 

When we grab that “non-stick” pan at SuperTargetMart, we’re really giving chemicals with long, scary names like polytetrafluoroethylene a free invitation to stay in our bodies forever. Fortunately, there’s an antidote: Caraway cookware. Caraway makes their expertly designed products from pure ceramic, ensuring top quality without harmful chemicals getting in the way.  

Husband and wife duo Will and Kelly Watters started Western Rise out of a desire to simplify menswear down to the versatile essentials needed to get you through anything the day throws at you. Another strong entrant into the athleisure / performance-wear category, Western Rise has quietly built a cult following among active men with their four-way stretch fabric pants and merino wool vests.

We all know how important it is to stay hydrated, and in 2022 there are tons of drinks to swap out for your boring old water. Created by former New York Knicks trainer Bar Malik, Barcode makes functional, plant-based performance beverages. Created in partnership with nutritionists and trainers, their all-natural beverages are filled with adaptogens and provide support for the everyday athlete. Their watermelon flavor, a fan favorite, tastes different than any performance drink you've tasted before. Check it out for yourself.

Waiting 'til you're home from work to be comfortable? That’s so 2019. Women-lead clothing brand Sozy believes we should be comfortable and look stylish all day, every day. That's why their women's clothing line is crafted with only the softest, high-quality materials, for a livable, look-good, feel-better fit. Plus, this certified B Corp donates 10% of their profits to support sexual violence survivors. 

In 2021 Dame took on the NYC MTA for discriminatory advertising practices, and won. They are making sure women’s sexual pleasure is part of the health and wellness conversation while creating products that satisfy her needs. Their Aer suction vibrator was one of the bestselling products on The Fascination in 2021, and we can’t wait to see where they push the conversation and industry next.

A brand born in the middle of the COVID-19 pandemic, Deux has not wasted anytime moving into our hearts and stomachs. Their vegan and gluten-free better-for-you cookie dough is enhanced for immune support, collagen support, stress relief or protein. Plus, it actually tastes good! From releasing 5+ new flavors, creating a nutella alternative, and an appearance on Shark Tank, Deux’s successful 2021 is just the beginning.

Founded by Steve Borelli, CUTS began as an innovative take on the men's tee – comfortable, form-fitting and fashionable in 3 distinct hems or "cuts" - crew, elongated and split hem. CUTS quickly gained popularity for their effortless style, and have slowly expanded into henleys, bottoms and most recently, outerwear. Beloved by celebrity athletes like Kevin Durant, Patrick Mahomes and Brooks Koepka, CUTS is on the way up and will be a force in 2022.

Working from home is set to continue well into 2022 and beyond. If your neck is starting to ache from sitting at your make-shift office (aka kitchen table), it’s time to upgrade to Branch’s ergonomically-designed solutions. Their stylish and sustainably made office chairs, desks, and tables offer the support you need at a fraction of the price compared to other high-end office supply brands.