Athletic Brewing Company

Refreshing, non-alcoholic craft beers designed to support a healthy, active lifestyle.

About Athletic Brewing Company

Athletic Brewing is making non-alcoholic beer cool and is pioneering a new category dubbed Athletic Beer, a NA beer that athletes can drink before, during, or after a workout. They’re taking a holistic approach to create non-alcoholic craft beer for healthy and active adults. And if you’re more of a seltzer person, Athletic Brewing has you covered with its line of 0 calorie, 0% a.b.v seltzers infused with hops that actually taste like beers.

Why We Love Them

Athletic Brewing’s beer is full of flavor, low in calories, and made with four ingredients: Water, Hops, Barley, and Yeast. With over 30+ brews, it has perfected the process of creating tasty, craft non-alcoholic beer through an artisanal, patent-pending brewing process.

Origin Story

When Bill Shufelt decided to quit drinking alcohol, he missed drinking a beer and was disappointed by the lack of high-quality, non-alcoholic beers on the market. So he decided to create a non-alcoholic beer of his own. To make his dream a reality, Shufelt needed to team up with a professional brewer. He was rejected by 200 potential brewing partners but John Walker, a highly regarded and award winning craft brewer who was brewing at Second Street Brewery in Santa Fe, New Mexico, said yes. They set up shop in Stratford, CT and began using homebrew equipment to perfect their process. After two-years of R&D, they landed on a technique that worked and went to market with their flagship beer, The Upside Dawn Golden Ale and The Run Wild IPA. Now, Athletic Brewing Company has been paving the way for non-alcoholic drinks everywhere, allowing people to not miss out when drinking, except for the hangover.


  • Non-alcoholic beer that actually tastes like beer
  • 30+ list of rotating non-alcoholic brews
  • Donates 2% of sales to protect trails and the outdoors across the country
  • Brick and mortar taproom in Connecticut

The Science & The Soul

The Science

Today, the vast majority of industrial technologies used for non-alcoholic beer production are roughly 30-40 years old, made for high-volume, flavorless macro beers, and generally lacking the character and care that are core to a true craft beer. To maximize the flavor and experience of their beer, Athletic Brewing decided to fully ferment their brews — without an industrial process. This artisanal approach allows their ingredients express their most delicate compounds and esters across the fermentation process. Through hundreds of trials, tweaking natural variables like temperature, Athletic Brewing has developed their own, custom brewing process to create fully fermented craft beer, conditioned to under 0.5% ABV.

The Soul

In addition to brewing up some great beer, Athletic Brewing is taking it one step further through its Two for The Trails initiative, a grant program where it donates 2% of all its sales to support & protect trails and the outdoors across the country.

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