Blume

For too long, self-care products have been made with toxic ingredients and by corporations that don’t prioritize female empowerment or education. The taboo nature of everyday experiences like periods, acne, and puberty can have a detrimental effect on young women during a vulnerable time in their lives, which they carry into adulthood. Blume is normalizing these conversations and encouraging young women to embrace, understand, and celebrate their bodies as they grow and change.

Blume was founded by sisters Taran and Bunny Ghathora, who saw many problems with the period care industry that they wanted to fix. First, they found it strange that many convenient, online monthly subscriptions exist for products like razors and skincare — but not menstrual-care products. They then learned about all of the synthetic and often toxic ingredients used in common feminine hygiene products, like pads and tampons, as well as the negative effects that these disposable products have on the environment.After years of painful periods and cramps, Bunny was diagnosed with PCOS. However, even with a diagnosis, she still didn’t have a solution for the pain. The Ghathora sisters quickly realized the common thread to all of these problems was the stigma associated with periods in society. So, they started Blume, a brand that fixed these problems by first and foremost breaking down the taboo around women's health.Launching by selling tampons and pads, they quickly created other effective self-care products like their bestselling Meltdown Acne Oil to give women a solution for other common side effects of the hormonal changes that occur during menstruation and can affect self-esteem. Today, Blume is setting a new standard for education and self care by building a safe space for young women to learn, grow, and become their best naturally brave selves.