I-beauty and skincare brand inspired by ancient rituals.

About Aavrani

A four-part skincare set that is clinically proven to fight skincare issues, is made out of all-nautral ingredients, and encourages women to embrace their identity? Count us in. Introducing Aavrani, a woman-founded and led skincare brand that is made in the USA and uses earth-based ingredients to actually treat and prevent skincare issues like uneven skin tone, dullness, redness, fine lines and wrinkles, acne, and more. Use the four products in the Complete Ritual Set all together or as one to achieve long term healthy and beautiful skin.

Why We Love Them

Self-care meet unapologetic self-love. As a first generation Indian-American, Rooshy’s mission is to bring a renewed appreciation in diversity to the beauty industry. After years of trying to reconcile her two cultures, she continues to explore her enriched dual upbringing and aims to evoke her authentic, unique identity in her brand. Roy describes immense appreciation and love for her cultural identity, and encourages others to embrace their own. Through her brand, she aims to show others that ethnic and cultural diversity should be seen, accepted, and most importantly, celebrated.

Origin Story

After noticing a decline in her skin's healthy glow after using non-natural skincare products, founder Rooshy Roy decided to reclaim her roots, refine the complexion-boositing, all-natural, Indian beauty rituals of her childhood, and share AAVRANI with the world.


  • Products formulated without mineral oil, parabens, sulfates, irritants, synthetic fragrances, or animal cruelty
  • Clinically-proven results for skin concerns after 21 days of use
  • Sales support young women’s education in India through their partnership with the Shanti Bha-van School

The Science & The Soul

The Science

AAVRANI’s I-Beauty products—The Glow Activating Exfoliator, The Balance Restoring Serum, The Softening Hydra-Whip and the Eye Rejuvenating Elixir—include ingredients like organic turmeric, neem, jojoba, and raw honey to gently exfoliate and brighten the skin. These all-natural solutions are the guiding principles of AAVRANI and are inspired by nature’s cosmetic kingdom and vibrant Indian culture.

The Soul

Philanthropy is a core pillar of the brand as they donate a portion of their annual revenue to the Shanti Bhavan School, empowering children from impoverished backgrounds with all of their classroom needs for a day. This partnership is their way of paying it forward as they believe education is the biggest form of empowerment.

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