The Homesick Origin Story
Homesick Candles founder Nate Schmiedehaus had always enjoyed reminiscing about the places where he’d lived as a child, and delighted when familiar aromas bought back fond memories – for example the sage and cotton smell of Texas. With a group of friends, they reached out to people they knew across America, sifting through dozens of recommendations for the scents of plants, foods, environments and clothing that were associated with different states.
The result was such glorious combinations as honeysuckle, country jasmine, and sweet potato (the Louisiana candle), or salt water and Old Bay seasoning (the Maryland Candle). On occasion, Schmiedehaus faced the unenviable task of mixing the smell of fried dough with magnolia, but the popularity of his candles suggests he hit the mark. As Vogue magazine commented, “Who would ever have thought that a simple candle could cure a heavy bout of homesickness?”