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Happiest Baby (SNOO)

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Makers of SNOO, a smart baby crib designed to lull a baby to sleep

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Why We Love Happiest Baby

Ah sleep, how fondly we remember you. Soon we will be reunited, for at last our baby has stopped crying. Happiest Baby’s SNOO bassinet is the answer parents have been looking for ever since their little bundle of joy started not sleeping. It rocks babies to their slumber using Dr. Karp’s pediatric genius, allowing everyone in the house to get some shut-eye. With special womb-imitation, the SNOO bassinet keeps your baby safe and calm throughout the night.

The TL; DR

  • 5 levels of sound+motion design
  • Based on extensive pediatric knowledge and study
  • Adds 1-2 hours of sleep per night
  • Responds to crying, fussing, or unsafe sleep positions
  • Mobile app gives tips, settings, and daily sleep reports

The Happiest Baby Origin Story

Dr. Harvey Karp and his wife Nina have this baby thing down cold. He is one of America’s leading pediatricians and child development experts, and she is a prominent children and environmental activist, producer and director, and the founder of several organizations like Healthy Child Healthy World. In 2001, they combined their baby knowledge to found Happiest Baby, a child welfare site that features the SNOO bassinet.

Thousands of parents the world over have included these two in their prayers, as they find themselves sleeping- a novel concept for many since becoming parents. Dr. Karp’s techniques and discoveries such as the 5 S’s are taught in over twenty nations, and have improved the lives of babies and parents alike.

The Science of Happiest Baby

The SNOO bassinet uses special womb-imitation technology to give babies the ultimate comforting environment. Five levels of sound and motion assist in rocking babies to a natural, gentle sleep night after night, adding one to two hours of sleep. The advanced algorithms can even tell cries from room noise, and adjusts accordingly to calm them down. This thing is like a robot-mom that takes over at night, so the real one can get some rest.

The Soul of Happiest Baby

Happiest Baby’s mission has always been to enhance child well-being and solve parental conflicts. Parenting is no joke, and the stresses induced from this ultimate job has led to issues like marital conflict, breastfeeding failure, accidents, obesity, postpartum depression/anxiety and more. The SNOO bassinet is just a tool, but it’s a very important one in the arsenal of any well-equipped mom or dad, helping thousands of people become better parents every day.

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