The Glossier Origin Story
In 2015, you could find Glossier’s founder and CEO, Emily Weiss, on the coveted Forbes 30 Under 30 list. Weiss kicked off her entrepreneurial career founding the blog Into The Gloss only 5 years earlier in 2010 while assuming her position as fashion assistant at Vogue. Into the Gloss’s content was focused on interviewing industry leaders worldwide on the best in beauty tips, makeup tutorials and techniques. Weiss’s focus on expanding her business ventures in the beauty realm led her into funding meetings and, eventually, to successfully launching the first four Glossier products on her already highly trafficked blog. Glossier eventually became the fan-favorite that it is today: a recognized leader in the direct-to-consumer beauty industry.