The Boldify Origin Story
Having struggled with hair thinning himself, Boldify creator and founder Mike Viskovich set out to create a product that could help people achieve dreamy, voluminous hair without the sticker shock. He found that everything on the market was either not effective, loaded with damaging chemical ingredients, or massively over-budget.
Thankfully, haircare knowhow runs deep in the Viskovich family. Determined to create an affordable and effective haircare solution, Mike worked together with the hair stylists in his family to develop healthy, natural, cruelty-free, products that encourage faster, lasting hair growth.