The Edit / Celebrate PRIDE With These Brands


Celebrate PRIDE With These Brands

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Reviewed by Amanda Hitchcock

Last Updated January 2022

Celebrate PRIDE with these brands

Here at The Fascination, we are committed to equality — and so are our amazing brands. Join us to celebrate, give back to, and support our LGBTQ+ community. Check out the list we’ve gathered of brands showing their pride this month.

So Gay Rosé


Founded by Josh Campbell and Tim Chan, this 100 calorie, gluten-free canned rosé gives more than just an enjoyable, poolside buzz. Every purchase benefits The Trevor Project, a nonprofit organization focused on serving as a lifeline for the LGBTQ2IA+ community. Plus, get 10% OFF when you subscribe for monthly delivery.

obé Fitness


obé Fitness is planning a night of must-see themed programming in celebration of LGBTQ+ Pride month and the power of Ball culture. The evening will feature five amazing obé instructors and four themed fitness classes, including an epic finale with Drag superstar, Rosé.

Thirdlove Pride Kit


ThirdLove celebrates the skin you’re in with comfortable bras and undies that actually fit. Their newly launched Pride Kit — comprised of 6 colorful pairs of Everyday Cotton Underwear — benefits the Lesbians Who Tech + Allie’s Scholarship Program and the Edie Windsor Coding Scholarship, fostering growth for LGBTQ, non-binary and trans individuals in the tech space. First time customers get 20% OFF, and orders over $100 get FREE shipping.

Bouqs Pride Bouquets


Choose from beautiful bouqets of rainbow colored roses, wild bunches of red pin cushions and purple acacia or bundles that come with delightfully sweet gummies. Bouq’s limited-edition collection is supporting letting love bloom in all forms by donating 20% of net profits to funding community programs through the Los Angeles LGBT Center.

Harry’s Shave With Pride Set


Shaving essentials just got a serious, limited-edition upgrade with Harry’s bright, bold Pride product patterns. Their razors, sets, and other exclulsive merch celebrating the community support The Trevor Project.

Bombas Pride Collection


Super soft, slightly compressive sock brand Bombas is adding a pop of color to their signature styles for Pride Month. Whether you add rainbow sock packs or pride-inspired tee’s and undies to your cart, Bombas is matching your purchase by donating an item to those in need within the LGBTQ community through Casa Ruby, the Transgender Resource Center of New Mexico and Mozaic.

BURST X Christian Siriano Refillable Floss Set


Just looking at BURST’s new floss set gives you a reason to shine those pearly whites. Their limited edition collaboration with Christian Siriano boasts a rainbow case filled with textured and expandable floss that’s also stain-removing. Beyond cute packaging with highly effective insides, BURST is donating $25,000 from sales of the item to The Trevor Project.

Good Light Skincare Pride Bundle


good light, from David Yi and the website Very Good Light, is challenging tradition by creating beauty & personal care products that can be universally enjoyed. good light calls this “beauty beyond the binary”, and it’s part of the growing movement of companies emerging that are challenging the idea that beauty products and personal care are only for one gender. Year-round, good light puts aside 1% of sales to support charities working with gender communities across the spectrum.

Pela Case Pride Collection


Pela launched 4 limited edition cases designed in collaboration with 4 LGBTQIA+ artists. Pela is also donating $25,000 to Brave Trails to help provide LGBTQIA2S+ youth with programs and tools to become leaders in sustainability and beyond.⁠⁠

Lane Eight PRIDE AD 1 Trainer


Lane Eight designed their bestselling AD 1 trainers in this jubilant tie-dye swirl print in celebration of PRIDE. The trainers will be available 365 days a year, not just in June. And to give back, Lane Eight is partnering with the Ali Forney Center in NYC, which provides vital services like meals, shelter, medical care, and mental heath care to LGBT youth experiencing homelessness, to donate shoes to youth in crisis.

Jupiter Haircare


Spend $75 and Jupiter will donate $10 to the charity of your choosing: The Trevor Project, The Okra Project, or Lambda Legal

Hedley & Bennett Essential PRIDE Apron


Hedley & Bennett released their bestselling apron with rainbow, two-toned waist straps. A portion of PRIDE Aprons goes directly to the Los Angeles LGBT Center and its Culinary Arts program that supports LGBTQ+ community in culinary training, meal production, and job placements in food.