The Edit / Brandless Products Review: Products That Put People First


Brandless Products Review: Products That Put People First

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Reviewed by Nathaniel Lang

Last Updated January 2022

Brandless Product Review

Have you been in the market for clean, more sustainable home products but don’t want to spend a fortune? Then Brandless products may just be worth a look.

Refillable Glass Cleaner – Cucumber Mint sale


Refillable Glass Cleaner – Cucumber Mint


The Brandless Green Seal Certified® Glass Cleaner will have your glass surfaces sparkling and smelling fresh without the harsh chemicals. It is non-toxic, dye-free, biodegradable, and refillable, which helps reduce one-time-use waste. This starter kit includes one spray bottle and one dissolvable cucumber mint cleaning pack.


Featured Product: Refillable Glass Cleaner

Price: $6

The Brandless Refillable Glass Cleaner is non-toxic, dye free, and biodegradable. The starter kit comes with one refillable spray bottle and a dissolvable cleaning solution pack. All you have to do is fill the bottle with cold water after dropping the cleaning pack in. Screw on the lid and wait one minute before shaking, then spray away. This glass cleaner helps easily get rid of streaks and is Green Seal Certified.

Brandless Products Review

Ratings Breakdown


The ingredients list for each Brandless product is simply laid out, but that doesn’t mean the lists are clear. There are a lot of proprietary ingredients listed.


All of the products we tried worked really well and were so cost effective that there was no way they couldn’t be worth it.


All products tested performed at or above expectations and were really easy to use.


The Brandless brand is geared towards simplicity, sustainability, ease of use, and high efficacy all at extremely low prices.

Who Is Brandless?

Brandless was originally founded in 2017 by Tina Sharkey and Ido Leffler. The initial concept was to offer good, quality products, with simple ingredients for only $3 each. While I absolutely love this concept, it stands to reason that this sort of business model isn’t sustainable for the long term. Which the founders realized not too long ago.

Therefore, the original Brandless company shut down in February of 2020. Luckily, it was only down for the count for a few months. In June of 2020, it relaunched under the new partnership of Ryan Treft and Clarke Capital Partners.

Brandless Company

Treft’s goal with the newly relaunched company is to continue with the great quality and value business model. And that includes focusing more on health and wellness products and less on food, so the product lines are more streamlined. While the products aren’t selling for just $3 anymore, they are still exceedingly competitive with their pricing.

One of the newest offerings by the company are bundles packed in suitcases. In the wake of the pandemic they had a lot of extra suitcases that hadn’t been sold due to lack of travel. Instead of just sitting on them and waiting for travel to ramp back up again, they decided to create bundles of some of their favorite or newer products. If you purchase any of these limited time bundles, you’ll get everything shipped to you in a suitcase, which I think is a pretty cool idea.


  • Easy to use
  • Clean ingredients
  • High quality
  • Perform just as well, if not better than competitors
  • Great prices
  • Free shipping on orders over $40
  • Green Seal Certified products


  • Can have slow shipping times
  • Some products may separate in the heat during shipping
  • Significant lack of transparency

Brandless Products Performance

I originally ordered 6 products to try from Brandless, but, as a bonus they sent me a 7th. I was pretty excited to try all of the products when they arrived. So, as soon as I unboxed everything, I got straight to work putting them through the paces.

Refillable Glass Cleaner – Cucumber Mint

Brandless Glass Cleaner Review

The Refillable Glass Cleaner was the first product I decided to try. The directions informed me to place the entire dissolvable packet directly into the spray bottle and fill it with cold water. I had to wait one minute, or just a hair longer, for the entire packet to dissolve. Then I just shook the bottle vigorously and started using it on all of my glass surfaces.

Testing Brandless Window Cleaner

This cleaner sells for $6, which includes the refillable spray bottle and one .11 fl oz dissolvable cleaning packet. The product states that it’s made in the USA and is a Green Seal Certified product. If you want more dissolvable glass cleaner packets, they can be purchased in lots of 2 for $6.

Refillable Tub & Tile Cleaner – Summer Breeze

The Refillable Tub & Tile Cleaner was just as easy to make as the glass cleaner was. It did a reasonably good job of cleaning the soap scum and hard water stains from our shower. I wasn’t overwhelmed by this product but it performed just as well as any other on the market. The scent was a really nice surprise. 

The spray bottle comes with a .21 fl oz cleaning packet and sells for $6. It comes with the refillable spray bottle and one dissolvable cleaning packet. The refill cleaning packets can be purchased separately in lots of 2 for $6 also. This cleaner is also made in the USA and is a Green Seal Certified product.

Every cleaning task that I did with the glass cleaner and the tile cleaner performed well at the task. I didn’t compare it to other brands, but both of these products performed as well or better than expected.

Foldable Tote Bag

The Foldable Tote Bag this one was one of the most useful products that I received. I used it for grocery shopping and for a short trip that I took recently to pack some clothes. 

It’s a great all-around use bag when you don’t need to look fashionable. I love that folds into itself for easy storage when not in use.

This bag is made of (8) 16 oz. PET plastic bottles, which is in keeping with the sustainability practices of the company. When the bag is flat it measures 14” x15” and sells for $15. One of my favorite features was the stow sleeve on the back of it which makes it easy to attach it to a cart or luggage. The only unfortunate thing with this bag is that it’s made in China, which I wasn’t too thrilled to see.

Green Tea & Aloe Shave Gel

The Green Tea & Aloe Shave Gel helped a lot with shaving in the shower and elsewhere. It helps with razor burn, smells nice and has clean ingredients. My wife liked it so much that she took it for her own during testing and used it multiple times. 

Both of us felt that our skin was super smooth and moisturized after shaving. The price tag of $5 for an 8 oz tube is pretty on par with what I had been paying for my other shave gel, but I liked this one better. This shave gel is cruelty-free, follows the brand’s clean practices and is made in the USA.

Tree Free Toilet Tissue

I was pretty excited to try the Tree Free Toilet Tissue. As someone who has been striving to be more ecologically friendly, finding a tree free toilet tissue has been on my list. But, I’ve been a bit scared to actually try any yet in fear of hurting my bum.

This toilet tissue is sold in packs of 6 double rolls, consisting of 300 2-ply sheets per roll, at a cost of $3 per pack. Which is extremely cheap for toilet paper! Especially since this one is made out of fast growing bamboo and sugarcane and is a USDA certified bio-based product.

I really enjoyed using this toilet paper, as it was soft and smooth with every wipe. I was concerned that it might tear when it mattered most, but it performed spectacularly with no tearing every time. It consistently left me feeling fresh and clean, which was expected. This toilet paper is unscented, which I appreciate, since I don’t necessarily want to smell like a flower down there. The roll lasted a fairly long time, but it ultimately hasn’t fully replaced my standard go-to recycled toilet paper yet.

Unfortunately, though, they do not make public on their website as to where this product is made or the raw ingredients sourced from.

Aluminum Free Citrus Neroli Deodorant

The Aluminum Free Citrus Neroli Deodorant was the bonus product the brand sent to me with my order. Sometimes deodorant can be tricky and they don’t fill up the tube all the way. Or they shortchange you with the number of ounces you get with the misleading packaging.

I’m happy to show that the Brandless deodorant is well worth the value. It did a great job of keeping my armpits dry all day and smelling nice. I personally didn’t like the smell of this one but I’m not going to hold it against them because it was a bonus product.

At $4 for a 1.7 oz tube, it’s a pretty darn good deal. It’s also cruelty-free, has some organic ingredients and contains none of the banned ingredients the company refuses to put into their products. Unfortunately, though, they do not enlighten us as to where this product is made or the raw ingredients sourced from.

Green Tea & Aloe Body Lotion

This 9.5 oz bottle sells for $5 and is made in the USA, which I was happy to see. Unfortunately, we didn’t really get to try the Green Tea & Aloe Body Lotion, which was disappointing. Due to the summer heat, the product showed up separated and was unusable. 

The bottle it came in was opaque so it was easy to see the separation from shipping. The product itself came out really watery and pretty gross looking. It was completely unusable, which is unfortunate, since I really wanted to try this one. While the smell was nice, that was really all we could discern from it.

Are Brandless Products Good Quality

When it comes to quality, Brandless touts sustainability and clean beauty for all of their products. What “clean beauty” means to them is that it’s just as important what’s not in your products as what is in your products. Which is important for any products you’re putting on or in your body.

Brandless says that they don’t allow 400 potentially harmful or toxic ingredients into any of their products. Their clean beauty mantra also means that their products are:

  • Cruelty-free
  • Gluten-Free
  • Not tested on animals
  • Not filled with unnecessary ingredients for the product to function properly

I am a huge fan of this whole line of thinking. However, nowhere do they state where their raw ingredients are sourced from and they have quite a few ingredients that are listed as proprietary. This means their formulas are a trade secret and they don’t have to tell us what’s really in it. I really don’t like this for any company that is hinged upon brand claims such as clean beauty. If it’s so clean, why won’t you tell us what exactly is in it and where you source it from?

Where all of their products are made is also a bit of a mystery. Some of the products will list where they’re made, but I found quite a few that don’t list anything about the manufacturing. And even the products that do list where they’re made don’t give us any further information. Therefore, we have no idea as to the quality controls or the ethical work practices of the manufacturing plants.

There are also quite a few products that simply list “fragrance” as an ingredient. For a company who sells essential oils, I have a difficult time understanding why they just don’t use those in their products for added scent instead of some ambiguous fragrance. Especially because the word “fragrance” in any product can be petroleum based or contain a multitude of toxic ingredients.

While I’d like to believe the quality of their products is above average, I’d prefer more transparency on these points.

Are Brandless Products Worth It?

If you are more focused on the efficacy of a product as opposed to their brand name, then Brandless may be just what you’ve been looking for. All of their products are more than reasonably priced for how well they work. The branding, or lack thereof, probably helps them keep their costs down which transfers directly over to us, as the consumer.

Brandless Products Value Comparison

While I am not confident in the actual quality of their products, due to the severe lack of transparency, they do appear to work pretty darn well. And the fact that they have a large line of refillable products doesn’t hurt either. By reusing their refillable bottles and/or purchasing items from their lines made of recycled plastic, you are effectively helping to reduce your carbon footprint. And most of us are more than okay with that as an added bonus.

Therefore, giving their products a try due to the high level of efficacy and the low price point just seems like a no-brainer. Especially with their longer return policy period.

Brandless Products Coupons & Discounts

Brandless is already pretty well known for their extremely low prices. Even still, they have some pretty generous coupons available to the public.

  • 15% Off Your Brandless Order with code BRANDLESS15
  • $20 Off $100 with code BRANDLESS20
  • $10 Off $50 with code BRANDLESS10

Also, if you sign up for their email list, they may send you some coupons in special promotion newsletters. Finally, they offer discounts on products when you purchase them in bundles instead of individually.


Anytime you’re looking for new household products to try, there are bound to be a ton of questions. Here is where we do our best to answer the most common questions consumers have about Brandless to help you make the most educated decision for you.

What other products does Brandless sell?

While Brandless used to have a much more diverse product offering, they have honed things a bit under the new ownership. Which is probably a good thing because it helps cut costs for them and creates a more efficient product line. Besides the products we tried in this review, they are currently offering other product options in their Beauty & Personal Care and Wellness lines. Some of these items include:

Brandless Products Summary

At the end of the day, if you are in the market for a lower cost line of household products that still may be higher quality, then Brandless may be worth a shot. The brand is big on promoting clean beauty and sustainability, which is awesome. I love the idea of continuing buying these products from them, because the products work fantastically well.

After Using bioClarity

Ultimately, it’s definitely worth a recommendation because their products are effective and the price points are so low. Plus, if you don’t like any of the products you can return them within their generous returns window. So, in my experience, they’re worth giving a go.