If you lean into mission-driven shopping, odds are you’ve heard the term B Corp tossed around. We're celebrating our B Corp Certified partners and giving them an extra pat on the back for their fierce dedication to building better businesses and bettering the planet.
The Fascination Team
Certified B Corporations are businesses that balance purpose and profit to build a more inclusive and sustainable economy. B Corps are legally required to consider the impact of their decisions and operate in ways that most-effectively generate lasting, positive change — for their workers, their customers, and their suppliers, as well as the greater global community and environment.
From fashion to the food-and-beverage industry, our B-Corp Brands represent a community of innovative, industry leaders, dedicated to driving a global movement of corporate responsibility, ethical operations, self-awareness, and positive change. These brands meet the highest standards of verified social and environmental performance, public transparency, and accountability — all in the name of using business to build a better future for our planet and people; and as a force for the greatest good.
The Fast Facts
Introducing B Corp’s newest member… drumroll please. ALOHA!
ALOHA is on a mission to make delicious, all-natural snacks, the right way — better for you, and better for the planet. This newly certified B Corp business is employee-owned, certified organic, and non-GMO Project verified. In their efforts to double down on their day-one-dedication to nourishing their community with certified vegan, gluten-free, dairy-free, soy-free, stevia and sugar alcohol-free, plant-based protein snacks, bars and drinks (that’s a pretty impressive mouthful), ALOHA took the next logical step and got their B Corp badge.
Bottom line; ALOHA is keeping it real across all aspects of their business — from avoiding artificial ingredients, to promising corporate transparency and accountability, to operating in a way that preserves and protects natural resources. So, you’ll only find the best, naturally, here.
S’well was founded with a single goal: completely eliminate single-use plastic bottles.
Americans buy 29 billion plastic bottles every year, and 80% end up in landfills. Every single plastic bottle takes up to one thousand years to decompose, constantly transmitting harmful chemicals into the groundwater as they do. For every S’well bottle purchased, thousands of throwaway bottles are kept from polluting our Earth.
But S’well goes even further, pledging millions of dollars to environmental organizations dedicated to cleaning up our planet. Earth’s delicate environmental balance is in trouble, but with their help, our planet can be swell again.
The average phone will last for two years, but the 1 BILLION plastic cases sold each year take literal eons to break down. Pela cases and accessories are made from 100% compostable, plant-based materials designed to decompose naturally — protecting your screen and saving the environment at the same time.
Nisolo doesn’t sacrifice their ethical supply chain for fast-fashion prices. Their intentionally designed garments, accessories and shoes are crafted in ethical production facilities where 100% of producers have a bank account as a direct result of their in-house financial literacy training program. All artisans are paid a living wage.
Plus, as a Climate Neutral certified company, Nisolo offsets carbon emissions across all of their operations — ranging from the production of raw materials, to factory manufacturing, shipping, and employee commuting.
As a certified B Corp, Allbirds is recognized for its substantial efforts to protect our planet and environmental resources. Through its ongoing initiative to continually reduce carbon emissions and considered use of sustainable, natural, and recycled materials, Allbirds is doing its part to combat climate change, encourage the responsible use of renewable resources, and fight global warming.
Additionally, Allbirds partners with Soles4Souls, a non-profit that sends lightly-used shoes to those most in need.
As one of the top-rated B Corps, Leesa Sleep goes big when it comes to giving back. Their 1 Good Bed Promise program donates one bed for every ten sold — delivering over 37,000 Leesa mattresses to those in need.
Furthermore, Leesa partners with over 1,000 non-profits nationwide to organize large, collaborative giving events throughout the greater community.
At Thrive Market, just $5 per month offers subscribed customers fast, free shipping, regular discounts, free gifts, and samples. However, this brand extends its mission to provide healthy, ethical grocery products beyond families who can afford the brand’s monthly membership fee.
For every paid Thrive Market membership, the company donates free membership to a family in need through its Thrive Gives program. Additionally, free membership is available to students, teachers, veterans, and first responders. This means that more people are able to express their support for ethical businesses – whether its Thrive Market’s seafood suppliers (who fish in a sustainable, traceable manner) or coffee farming partners that drive Thrive Market‘s investments in locally-based infrastructure projects.
Disclosure: I’ve been an Allbirds devotee since sometime in 2016 when I first tried their original Wool Runners. Since then, I’ve spent countless dollars on different styles and colors of Allbirds and have learned the ins and outs of what makes each shoe great. Allbirds are pound-for-pound some of the most comfortable and versatile shoes you can buy. But each style has its pros and cons. So, after years of field work, here are my top five favorite Allbirds shoes, ranked: