We create high-converting 
Performance Content™ for today’s most innovative DTC brands.

Our custom product review content, UGC ad creatives and whitelisting programs drive 20%+ lower CACs and covert your prospects into buyers more effectively than branded ads alone.

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Trusted partners to the most forward-thinking
performance marketers in DTC.

WHY PARTNER WITH THE FASCINATION?

Our expertly-crafted advertorial content and ad creatives will help you drive more sales – at lower CACs.

Between iOS 14.5, rising CPMs and increasing competition, you have to get creative about how to tell your story. That’s where we come in. 👋

Increase conversion rates and lower CACs by up to 40% vs. branded ads alone

Command more real estate on Facebook, IG, Google and TikTok

Win vs. competitors and in competitive generic Google searches

Leverage our endorsement to convert mid-funnel prospects

Control your own ad spend and targeting using our social handles

WHAT WE DO FOR BRANDS

We create direct-response content and scroll-stopping ads that crush. Think of us as an extension of your Growth team.

Our authentic, in-depth product reviews and first-person testimonials provide crucial third-party validation your brand can’t manufacture itself.

The Fascination is Wirecutter meets Amazon 
for the direct-to-consumer space.

HOW WE DESIGN WINNERS

A Proven Formula to Drive More Conversions

We take a direct-response oriented, problem-solution approach to all our ad creatives and advertorial content. And we test every product in-hand so the content is original, authentic and backed by real-life testing.

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1

Product Testing

We test your brand / product & make sure we love it. If we wouldnt buy or use it ourselves, we can’t sell it to others

2

Messaging Framework

We nail your messaging w/ our 7-step messaging process

3

Funnel Mapping

We strategically map out a cohesive funnel, from ad click to The Fascination to the ultimate conversion on your site, tailoring it to your brand’s unique goals, category, products and AOV.

4

Content & Creative Production

We write, edit, shoot & design beautiful landing pages and ad creatives that feel native to the feed

5

Campaign Setup & Launch

We provision access, setup & share pixels, everage our first-party audience data in combination with your pixel, and ensure analytics tracking prior to launch

6

Optimize, Test, Iterate

We provide quick revisions to landing pages, audiences, ad creatives and funnels to ensure you get the most out of our partnership

Case Studies

Driving Thousands of New Subscribers Whitelisting In-depth Product Review Content

“Working with The Fascination is always a pleasure. The team is a true partner who has truly become invested in our brand as much as we are.”

Lauren Gonzalez, Senior Marketing Manager

1.5K+

New Subscribers & counting

15%

Conversion Rate from Article to Purchase

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