8 Reasons Alleyoop is Our Go-To for Beauty On-the-Go
By Hannah Emerson
Last Updated September 4, 2025
Let’s talk about a beauty brand that’s for women, by women. Alleyoop is created with the modern, on-the-go beauty lover in mind. Founder, Leila Kashani Mashoory, is an entrepreneur who was tired of inefficient, cluttered, expensive beauty products and took matters into her own hands. This sustainable, eco-friendly, and extremely efficient brand offers affordable beauty products for all sorts of skin tones and types. Here’s 8 reasons why Alleyoop should be your answer to an efficient daily beauty regimen:
1. Alleyoop develops products with actual customers in mind
Founder & CEO, Leila Kashani Manshoory, takes the time to hear what the public has to say and takes every piece of feedback into consideration when creating beauty products. Alleyoop products are designed for “the everyday person,” instead of the beauty guru or fanatic. They are constantly updated and re-designed based on real customer input. Based on results from the Alleyoop Beauty Quiz, reviews and more, Manshoory was able to design the perfect product for long-lasting touch-ups on the go with the 11th Hour Cream Eyeshadow and Liner Stick!
2. It’s actually affordable!
As someone who doesn’t have much time for an extensive beauty routine, an extensive beauty budget is probably not in the cards either. Alleyoop offers products that are actually affordable on most-all budgets.
A single product ranges from $8 to $38, and multi-product sets start as low as $32.
They even offer returns and exchanges up to 60 days if your order needs some adjusting.
3. Their products are organic, vegan, and cruelty-free
Alleyoop is proud to be a natural brand that is cruelty-free, because animal-testing is so not cool. This totally vegan brand is PETA certified and noted as one of the top sustainable beauty brands. You can count on your products being naturally sourced and methodically formulated.
4. Alleyoop doesn’t like guessing either
If you’re anything like me, you appreciate having someone help you decide which products fit you and your needs. Alleyoop has your back! Their beauty quiz matches your skin type, lifestyle, and goals with the best products to optimize your beauty routine. With curated selections and a 60-day return policy (where they even cover return shipping), there’s truly no risk in trying Alleyoop!
5. Versatility is key to a clutter-less beauty bag
Alleyoop’s focus is on creating efficient products that are ideal for the on-the-go user and their products clearly show it! Many of their products are multi-use so they save time on your routine, space in your bag, and money in your budget. The Multi-Tasker Makeup Brush is a perfect example as it includes concealer sponge, blush, brow, and eyeshadow brush, in one easy tool. How much more convenient can it get?
6. Never ending 5-star reviews
Thousands of 4 and 5 star reviews across countless platforms talk about the efficiency of Alleyoop’s products, the ease of application, smooth consistencies, and more. Their impressive list of awards include Elle Future of Beauty Award, Women’s Health Beauty Award, and many more.
Reviews and awards are great, but the fact that their 4-in-1 Makeup Brush sold out in minutes says it all!
★★★★★
“This little trio made the daunting task of doing a full face feel easier, and on my fair (neutral toned, and drier) skin it looks like a soft and natural sunkiss.”
Devonshire L.
★★★★★
“What can I say. Gorgeous, convenient, natural, beautifully easy to use.”
Sue B.
★★★★★
“Everything I need for my makeup routine, all in one place! Will be perfect when travelling! Good quality, Fast shipping, and Fair pricing!”
Teresa V.
7. We love an environmentally-conscious brand
It’s 2022 and it’s time to save our planet – and Alleyoop does their part. Their products save waste by combining multiple products into one which reduces packaging and overall materials used – they even use biodegradable packing peanuts! They’ve partnered with CleanHub to collect plastic waste before it becomes a problem. Since 2021, they’ve financed the collection of 19,828 pounds of plastic waste! We love to see an eco-friendly brand doing their part!
8. Alleyoop is travel friendly
These efficiently designed products make traveling easy, whether you’re packing your gym bag or your suitcase for a well-deserved vacation. Alleyoop’s products and packaging are TSA approved so you can save money on bags and use your carry-on. The versatile formulas and intentional designs like the All-In-One Razor, Pen Pal and so many more are sure to declutter your beauty bag.
Fascination Readers:
Head to Alleyoop for 10% OFF your first order and FREE shipping over $40!