Wolf Project

Natural skincare including sheet masks engineered especially for men's skin.

About Wolf Project

Wolf Project is a skincare brand selling products designed for men’s faces and skin. Their products are made with natural ingredients and designed to help fight against skin aging, dryness, excess of oil and blackheads.

Why We Love Them

Men’s skin needs a little extra TLC, and Wolf Project developed effective products with all of this in mind. Natural products made with clean ingredients, that is. Their vision is to become the leading men’s natural brand, and in order to do that, they continuously iterate and research on the best, most effective products for men’s skin.

Origin Story

Francesco Urso was a Brand Director at Procter & Gamble and tasked with overseeing the development of Pantene in China. For the next three years he called China home and became inspired by the advanced and sophisticated beauty and skincare routines of men. He decided to explore this skincare and beauty world and gravitated towards sheet masks due to their effectiveness and ease of use. He realized that this form of self-care had a profound impact on his physical and mental health, and knew he was on to something. In 2019 Urso returned to Geneva, Switzerland and quit his job at Pantene to focus on building a line of natural skincare products for men. The line centers around their bestselling sheet masks, but have expanded into full Skincare sets to craft the routine as you would like.


  • Skincare brand engineered for men’s skin
  • 95% natural formulas made out of clean ingredients
  • Bestsellers are their sheet masks

The Science & The Soul

The Science

Wolf Project’s products are made with 95% natural based formulae and clean ingredients that are good for both the skin and the environment. But let’s take a deeper look into Wolf Project’s products. Their bestsellers are their sheet masks, which are made from eco-friendly bamboo charcoal and soaked in a 95% natural serum. The Hydrating Sheet Mask is soaked with a serum containing Vitamin B3, tea tree extracts, aloe vera, hyaluronic acid and a combination of amino acids. It takes just 15 minutes for this sheet mask to work its magic.

The Soul

Wolf Project makes products for men to improve their grooming routine because they believe that when you take care of your skin, you feel better all around. They formulate effective products made for men’s skin in mind, and any additional TLC they need.