Verelle
Custom haircare for curly hair using high quality clean ingredients.
About Verelle
Verelle is a clean hair care brand designed specifically for wavy, curly, and kinky-coily hair. Verelle’s mission is to empower women to embrace their natural hair and self, redefining the current beauty standard.
Why We Love Them
Origin Story
The TL;DR
- Offers creams, conditioners, stylers or all three in one.
- Specifically designed for curly, wavy, and/or kinky hair.
- Free of harmful ingredients like sulfate, silicone, parabens and phthalates.
The Science & The Soul
The Science
Verelle's formulations help moisturize and maintain curly & kinky hair. Created by CPG industry vets who have created products for Sephora, ULTA beauty and more, each formula is custom for each hair type using natural ingredients and adhering to the highest standards.
The Soul
Verelle wants to redefine the conventional standards around beauty, which often convey that straight hair = beautiful hair. All hair is beautiful hair, and Verelle empowers women to feel beautiful and take care of their kink, coily, curly hair — and selves.