Verelle

Custom haircare for curly hair using high quality clean ingredients.

About Verelle

Verelle is a clean hair care brand designed specifically for wavy, curly, and kinky-coily hair. Verelle’s mission is to empower women to embrace their natural hair and self, redefining the current beauty standard.

Why We Love Them

We love Verelle's mission to make previously unconventional beauty standards the new norm. With a single product, ladies with naturally curly and wavy hair can use Verelle's formula to work for them and let their curls shine.

Origin Story

Before launching in 2019, Verelle took a customer-driven approach to developing and designing its products, getting real feedback from real customers during a two-year process. Verelle’s Founder, Christina Pan, explains her goal and mission to founding her company, “as a female founder, I wanted to focus on building a company that helps solve problems for women and that embraces our diverse voices and choices.  Verelle was born out of the frustration that many curly girls still have trouble finding effective products that work for their hair and the oftentimes complex routines recommended for curly hair. As a modern woman, we are constantly juggling many responsibilities both at work and at home and may not have time for a 5 step hair care routine.  So I created Verelle’s 3-step system (wash, condition, all-in-one multifunctional styler) to make it easy and effortless for curly girls to take care of their curls.  Given the differences between curl types, I further customized each system by curl type to ensure the best results.”

The TL;DR

  • Offers creams, conditioners, stylers or all three in one.
  • Specifically designed for curly, wavy, and/or kinky hair.
  • Free of harmful ingredients like sulfate, silicone, parabens and phthalates.

The Science & The Soul

The Science

Verelle's formulations help moisturize and maintain curly & kinky hair. Created by CPG industry vets who have created products for Sephora, ULTA beauty and more, each formula is custom for each hair type using natural ingredients and adhering to the highest standards. 

The Soul

Verelle wants to redefine the conventional standards around beauty, which often convey that straight hair = beautiful hair. All hair is beautiful hair, and Verelle empowers women to feel beautiful and take care of their kink, coily, curly hair — and selves.