Confidence-boosting intimates that hug you in all the right places for a size-inclusive fit.
Don’t worry we’ll make this brief (pun intended). Parade is a bold, hip, inclusive women’s underwear brand that is rewriting the American underwear story and introducing the world to a new layer of vibrant, female-focused self-expression. Instead of flaunting the typical, hyper-sexualized, heavily altered, lingerie-led, male-gaze fanservice, Parade celebrates individualism by encouraging everyday people to post pictures in their underwear on social media, just as they are. No pants, no shame, #nofilter.
Why We Love Them
- Underwear and bralettes in colorful, comfortable, and stylish fabrics
- Made with sustainable, recycled fabrics free from harmful chemicals
- Created for every size from XS to 3XL
- Donates 1% of their revenue to Planned Parenthood
- Packaging is compostable and made of 100% corn starch
The Science & The Soul
For those of you who haven’t heard of this brand, it’s one that definitely deserves a closer look. Parade’s products are ethically manufactured from a sustainable and breathable material. All of their materials are Oeko-Tex certified, meaning they are free from harmful chemicals that pollute both your skin and our waters. Hallelujah.
The result? Not only do Parade pieces look good, but they’re especially great to wear. Their self-described “buttery-smooth, naked-feel” is worth every bit of the hype it inspires. Comfortable enough to sleep in and durable enough to sweat in—these top-quality bottoms are designed to feel like a second skin.
From sugar plum purple, butterfly blue, and yellow limoncello—these everyday undies and bras beat out boring nudes and uncomfortable panties any day of the week. Parade’s limited-edition collections, Birthday and Ice Cream, are intensely eye-catching, made to brighten not only your drawers, but your day — and obviously your butt.
So long to storefronts selling sex appeal in the form of rhinestone-encrusted push-up bras and senselessly delicate lace thongs. Parade is marching to the beat of a new and vibrant drum, and inviting others to celebrate their own, unique rhythm and personal style. This new narrative encourages the self-confidence and freedom that comes from dancing in your underwear to your favorite songs, rather than asking women to compare themselves to an unattainable and unrealistic ideal. While brands like Victoria’s Secret built their foundations on air-brushed celebrities, Parade has introduced a different strategy. Parade gifts their underwear to college students and everyday people who embody the joyful spirit of the brand. One in eight people post photos in their Parade underwear on social media, and this type of creative self-expression and colorful community-building is what the brand is all about. And we think that’s something to celebrate.