The cool beauty brand making easy-to-use dewy makeup and skincare.
The iconic shade of millennial pink takes the spotlight with Glossier, a brand known for its clean beauty products, funky packaging, and cool-girl-community vibe. Easily identified by their soft, dewey, dreamy aesthetic and legion of loyal shoppers, the brand’s game changing Boy Brow, Balm Dotcom, and Cloud Paint products rank as some of the most coveted beauty products among today’s millennial shoppers.
Why We Love Them
- Democratizing beauty by ditching the one-size-fits-all dynamic of traditional skincare
- Offers skincare, makeup, gender neutral body products, fragrances, and swag like sweatshirts and duffels called GlossiWEAR
- Black-Owned Beauty Business Grant Program – Glossier committed to providing $500,000 in grants to support the next generation of industry leaders in the Black community
- Products designed to deliver great results for all skin types
- Products are cruelty-free and dermatologist tested
- Female-founded brand
The Science & The Soul
Glossier’s products are designed for all skin types and are dermatologist tested. The science of this brand reflects the soul behind its mission; one in which inclusivity, engagement, and excellent service are top priority.
From cruelty-free makeup to gender-neutral body products, you’ll find labels like Vegan, Noncomedogenic, Gynecologist Tested, Softening, Clearing, Long-wearing, along with many other desirable highlights and features available across the Glossier product line. Each product is carefully crafted for effectiveness, performance, and top-quality results, all while using clean ingredients.
Take, for example, Glossier’s Solution, an exfoliating skin protector: In a clinical trial, 3 out of 4 Solution daily users said their skin looked smoother, brighter and clearer after 1 week. Beneath these statistics (displayed alongside respective products on the brand’s website), you’ll find awards information (of which Glossier’s products have won plenty) and a full list of ingredients used in each product — all in the name of transparency.
Giving a voice to the real beauty community is engrained in the Glossier’s mission. The company’s core values of inclusivity, devotion to the customer, curiosity, courageousness, and discernment shape the internal business practices and drive a heavy focus on engaging with people from all walks of life.
Glossier’s commitment to serving everyone is reflected in their open and inviting dialogue across social media, their fresh, approachable personality, and even in their affordable pricing. Whether you come across a playful, Glossier-fan selfie while scrolling Instagram, or pass a line that extends multiple blocks outside of the Glossier showroom in NYC (pre-pandemic, of course), the loyal community behind this brand is evidence of both a premium product line and personality — and a community excited to engage because they know they’re being heard.