Ettitude

Breathable and soft bedding and bath products that are better for you and the environment.

About Ettitude

Ettitude is the eco-chic, sustainable brand making high-quality bed and bath essentials more affordable than ever. Ettitude’s signature CleanBamboo™ fabric is soft like silk, breathable like cotton, hypoallergenic, and cooling. Plus, compared to cotton, ettitude’s signature sheet set uses 500x less water and creates 52% less carbon emissions. Once you lay on them, they will make you wonder why you didn’t make the switch to bamboo sheets sooner.

Why We Love Them

Sustainability is cool, literally. Thanks to Ettitude’s CleanBamboo sustainably made organic bamboo lyocell sheets, you can sleep cooler while knowing your products are not hurting the environment. Recently expanding to bath and other bedding linens, ettitude will keep you cool and comfortable all day and night long.

Origin Story

Phoebe Yu spent 15 years working for large U.S. retailers producing home goods in Asia. She saw firsthand how large retailers readily compromised quality, comfort and sustainability for low production costs. When Phoebe moved to Australia she began shopping for new bed sheets but found herself repeatedly frustrated by how low quality the affordable options were. With knowledge and connections in the home textile space and an innate determination, Phoebe knew that she could create a superior bedding brand that would deliver on quality, price, and sustainability. Playing on the phrase “eco-attitude”, Phoebe decided to name her company ettitude and launched their signature CleanBamboo™ sheet. Since then, they have expanded to create more bedding products, bath products, sleepwear, and wellness products so that your bedding doesn’t have to be the only thing sustainable in your house.

The TL;DR

  • Sustainable, high-quality and affordable home goods and sleepwear
  • Made out of eco-forward CleanBamboo™​ fabric that’s more sustainable than cotton.
  • Hypoallergenic, cooling, and soft fabric
  • PETA Vegan certified products
  • Donates to 1% For the Planet, and on track to becoming a certified B corp

The Science & The Soul

The Science

The magic of Ettitude lies in the material. Ettitude’s patented CleanBamboo™ is made sustainably from 100% organic bamboo lyocell and has been blessing people with zzz’s since its launch. The CleanBamboo™ bamboo lyocell sheets have a 300 thread count of, equivalent to 1,000 thread count in cotton. They are hypoallergenic, breathable, cooling, and free from harmful chemicals. 


The Soul

In addition to being a superior, soft material, bamboo is also super sustainable and the most resource efficient plant on earth. The CleanBamboo™ sheet saves 500x more water and emits 52x less CO2 when compared to regular cotton sheets. Think of it this way: that’s enough water for 267 loads of laundry, 517 showers, and 818 dishwashing sessions.


Ettitude is a proud member of 1% For The Planet, donating 1% of all sales to environmental nonprofits. They started a scholarship, the Good For Everyone Sustainability Scholarship, to help BIPOC students interested in sustainability go to college. They are also working towards becoming a B corp.