CRUDE
Soap-free, organic skincare that works with your skin instead of trying to outsmart it.
About CRUDE
CRUDE is the clean skincare line that is all about using oil to make your microbiome (the trillions of tiny, invisible things that live on our skin) flourish.
Why We Love Them
Origin Story
The TL;DR
- 100% Organic
- Skin and body care that supports your natural microbiome
- Soap-free and detergent-free
- Leaping Bunny Certified and Certified Microbiome-Friendly
The Science & The Soul
The Science
Remember when you thought that soap-based products were good for you? Yeah we do too, but then CRUDE came into our lives and made us rethink everything we thought we knew about oil + acne. CRUDE is harnessing the power of oil to create a soap-free skin regimen to support the skin’s microbiome. Their plant-based products are gentle on your skin and less abrasive or harsh than traditional soap-based skincare products that you’ve grown accustomed to. Their products are meant to be used together: Cleanse restores your skin’s biome, Detox removes impurities, Bloom heals the skin, and Glow boosts the skin for a dewy afterglow. Plus, Wash cleanses the full body so as not to keep a good thing just to your face!
The Soul
Education is a key part of CRUDE's brand. They use their blog, SOUL, to educate people on skincare health and trends. They also highlight activist initiatives, specifically in the skincare space.