Carbon38
Trendy performance apparel designed by and for powerhouse women.
About Carbon38
The brand serves not only as a top-quality creator and custom label, but also as a curator of smaller, boutique brands and collaborator with high-end fashion designers. Experts in providing premium fit, fabric, and function, Carbon38 has become a trinity of effortlessly cool, performance-enhancing clothing and accessories for women around the world.
Why We Love Them
Origin Story
The TL;DR
- Founded and run by women
- Curated assortment of smaller boutique brands to support new talent and growing businesses
- Beautifully designed pieces made from quality, functional fabrics
- Co-branded product collaborations with leading fashion designers
- Consistently features and spotlights women in the fashion and fitness industries
The Science & The Soul
The Science
The beauty of Carbon38 lies in their curated, collaborative site model. With over 80 unique brands to choose from, you’ll be hard-pressed not to find pieces you love. Choose from styles that are moisture-wicking, extra-flexible, stain-resistant or naturally de-odorizing — the list of custom fabrics ensures there’s always something for everyone, and the style variety promises that whatever you purchase, it’ll be effortlessly cool.
Guided by fit, fabric, and function, Carbon38 emphasizes the best of these traits in every piece of clothing they sell, whether they are the creators or the curators.
The Soul
Carbon38 embodies the concept of modern, femme-focused fashion designed to enhance, support, and embolden. While only 14% of fashion brands world-wide are led by women, Carbon38’s curated brands are 70% women led.
Founder Katie Warner Johnson feels passionately about supporting small-but-quality fashion labels, and helping emerging businesses find their foothold in a tough industry. To this end, Carbon38 not only curates top-quality fashion brands, but introduces women to the stylish new looks, powerful pieces, and performance-enhancing activewear solutions they’ll love.