Backdrop

Backdrop’s range of interior and exterior paint types includes primer, standard finish, and semi-gloss finish; and each option is accompanied by a neat description to help customers understand the color tone the specific color-and-finish combination will create.

Co-founders Natalie and Caleb had always applied a new lick of paint wherever they lived, and had experienced the “painful process at the hardware store.” Natalie was particularly aware of the problems since her father had been the neighborhood go-to handyman, and had personally painted over 100 homes (Natalie inherited this passion and reckons she repainted her room at least 10 times before she was 18). The moment of maximum frustration was the endless messy sampling she was forced to endure to paint her baby daughter’s nursery, and the additional pain of carrying multiple cans by nasty wire handles. For Backdrop, Natalie and Caleb curated just over 50 colors which they adored, and knew would suit almost every situation. As Natalie says, “We want our customers to not only paint their walls but create the backdrop for their lives, so each name was chosen to evoke an emotional connection.”