The Western Rise Origin Story
Family-owned businesses come in all shapes and sizes; they’re not all corner drugstores or diners. Kelly Watters and her husband Will are a couple you might see on a Red Bull commercial — hiking, rock-climbing, and skiing are just a few of their passions.
When their outdoor “performance clothing” failed to perform, the Watters embraced their experience in textile manufacturing and founded Western Rise. Their dream was to make a set of clothing that could work for travel, daily life, as well as outdoor activities. Since its inception, Western Rise has been a dream come true not only for the Watters, but for millions of people whose daily lives have been elevated by their clothing.