The UNTUCKit Origin Story
After countless unsuccessful business ideas and almost hanging up his towel, Chris Riccobono saw an opportunity to create a shirt that looked good untucked. While originally thinking the concept was too simple to turn into a full fledged business, he decided to take a chance and designed the signature Original Untucked shirt in 2010. Believing in his vision, his Columbia University classmate Aaron Sanandres joined him to create UNTUCKit. They launched their first official shirt after many prototypes in 2011. After immense success among men of all shapes and sizes, they have expanded their business from just the untucked shirt design to a full fledged clothing line with both men’s and women’s styles in their unparalleled performance fabric.