The Universal Standard Origin Story
Founded by Alexandra Waldman and Polina Veksler, two friends who wore different sizes and found it near impossible to shop together, Universal Standard wants womxn of all sizes to be able to wear the same style clothes without feeling limited by their dress size. After recognizing a problem in how the fashion industry markets, manufactures, and sells larger sizes, Waldman and Veksler created their first 8-piece collection in 2015, featuring high quality designs and products for sizes 10-28. It sold out in just 6 days.
Since then, they have cemented their “every day essentials” design ethos and developed their clothing line to offer multiple product types outside of just dresses, skirts and tops like denim, activewear, sleepwear, and more. They have expanded their sizing line even further, and now sell every product in size 00-40. While continuing to ensure every womxn who shops with them feel comfortable in the clothing they receive, Waldman and Veksler are empowering the fashion industry as leaders in inclusivity to follow their lead and re-examine their sizing.