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Underclub

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Designer and luxury underwear and lingerie delivered to your door, monthly

www.underclub.com/
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Why We Love Underclub

Created to put “U” first and help their customers feel their most confident and beautiful selves in their underwear, Underclub provides luxury underwear personalized for you every month. They offer extended sized products and personalize your monthly selection with the best underwear available to fit your style. Underclub looks to find the newest, coolest underwear and lingerie brands, and often run limited edition collaborations with small female-founded brands to customers find their new favorite brand and help these brands reach new customers. A win-win for everyone involved!

The TL; DR

  • Monthly underwear subscription that sends unique styles right to your door
  • Offer sizes XS-4XL
  • Women-owned, and seeks out women-owned lingerie and underwear brands to collaborate with
  • Subscriptions start at only $15 and members can shop up to 70% off products in the Member Shop
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Underclub Origin Story

Est. 2016

Katie Fritts, the founder of Underclub, was working in investment banking in mergers and acquisitions but dreamed of using her business skills to create and grow a company. In grad school, working on a project about women’s self-care, Fritts learned that many women didn’t have positive experiences buying underwear. Whether it was having the same pair of underwear for years, not finding styles that they liked, or buying pieces for their partner’s needs rather than their own, women dreaded shopping for underwear, an experience that could be empowering.

Fritts wanted to turn the chore of underwear shopping into a treat, and she created a subscription where she would match a style questionnaire to ethically created, comfortable and stylish underwear brands. She put special emphasis on seeking out female-owned businesses, ethical and fair trade designers, and the highest quality products available to offer as part of the subscription. She also ensured that Underclub served all women and promoted body positivity, and chose to offer products in sizes XS-4XL. Regardless of your age, size, and style, Underclub has the underwear you will fall in love with.

The Science of Underclub

Underclub matches customers to the best luxury underwear for them, helping them discover new styles and brands in their style. To get started, Underclub provides a detailed questionnaire to get to know your style profile. A stylist reviews the answers and provides you with new selections each month. Rate the pair you receive every month, and that feedback is taken into account for your next pair to ensure personalization. Plus, Underclub provides members with steep discounts on products in their member shop, so you can buy more from the brands they introduce you to.

The Soul of Underclub

Underclub’s mission is to help their community live their most confident and badass lives. Throughout their channels, they promote diversity across colors, shapes, and sizes, and they partner with brands that do the same. They want women to feel sexy and empowered themselves through the whole underwear shopping process.

When finding the best new underwear brands to offer in their subscription, Underclub pays attention to how the brands produce their products, and only works with brands that have ethical production chains. Underclub often offers limited edition styles and collaborations, and they intentionally seek out small, female-owned companies to partner with. By focusing on these smaller brands, they help them reach their minimum orders to drive down their cost and use extra fabric to make good products rather than go to waste.

Finally, Underclub uses their platform to speak about causes they care about. In 2020 they donated over $26K to a variety of funds including the NAACAP Legal Defense Fund, Know Your Rights Camp, Feeding America, When We All Vote, and Dress for Success.

Shop Underclub

Underclub

Luxe Plan (1 Pair per Month)

$21/month

Underclub

Luxe Plan (2 Pairs per Month)

$35/month

Underclub

Signature Plan (1 Pair per Month)

$15/month

Underclub

Signature Plan (2 Pairs Per Month)

$28/month