Surely Wines Origin Story
Ryan and Justin, Surely’s Co-Founders, met in 2018 after Ryan’s alcohol-free year. At the time (in his late 20’s), Ryan realized that alcohol wasn’t letting him reach his full potential. He shared his transformative experience with Jack, who was also focused on optimizing his life in every way possible. Their combined goal? Create a way to comfortably socialize without detracting from their health or sacrificing productivity.
After two years of testing a variety of alcohol alternatives, from non-alcoholic wines and mocktails to low ABV beverages, Ryan and Justin found that many beverages branded as being low-alcohol options actually contained staggeringly high amounts of sugar. As a result, despite having a lower ABV, these low-alcohol options still left them with headaches and hangovers. Determined to design a better, healthier alcohol alternative, the young duo set out to start Surely.