Stryx Origin Story
Like something out of a bad dream, Devir Kahan woke on his wedding day with a new pimple right on his nose. Were he a woman, there would be entire aisles dedicated to concealing and smoothing his skin. Kahan instead had to wear his pimple uncovered during the day and go through the process of photoshopping out the pimple from all of his wedding photos later on. His co-founder Jon Shanahan had a similar experience on his wedding day that included chin breakouts and photoshop. They both believed that if makeup was normalized for men, this whole process would have been a lot easier for them. And then they started thinking, why isn’t it?
Instead of just giving women’s products a rugged, masculine label, Stryx was founded to work on male skin specifically, which is normally more oily than women’s skin. It’s not quite makeup, but it will cover up any blemishes or skin imperfections and make skin softer. Now when you wake up with acne, there’s a reliable cure for every man.