Stix Origin Story
Stix was born out of a seemingly unimaginable experience. One that, when we do imagine it happening, we’re instantly greeted with nausea: running into your boyfriend’s mother while purchasing a pregnancy test. Co-Founder Cynthia Plotch recalls her run-in being “as bad as it sounds…a moment that really opened [her] eyes to how totally broken the market was and made [her] want to fix it.”
Teaming up with friend and co-worker Jamie Norwood, Plotch set out to create a safe space in the women’s wellness world that felt intimate and accessible. Their vision? Offer a comfortable way for women to buy the health products that they typically avoided buying in person at all cost. With their launch in 2019 of an at-home pregnancy test delivered straight to your doorstep, success ensued and allowed them to expand their offerings into ovulation tests and UTI products.