snif

snif

The Warby Parker of men's and women's fragrances

Why We Love snif

Making fine fragrance simple and accessible, snif is bringing the try-before-you-buy model to perfumes and fragrances, allowing you to test their 3 genderless scents, salty stares, way with woods, and ex on the beach, for 7 days. Keep what you want, and send back what you don’t want. And they’re doing all of it without the heavy price tag; you can buy all three scents for $150 or individual scents for $65 per bottle.

The TL; DR

Revolutionizing how to buy perfumes through try-before-you-buy model
Three premium-quality, genderless scents to choose from
Vegan and clean ingredients

snif’s Brand Purpose

The snif Origin Story

Est. 2020

A self-proclaimed perfume nerd, Phil Riportella wanted to create a fragrance buying experience that would eliminate the unnecessary barriers that dominate today’s fragrance industry, to make it simple, easy, convenient, and affordable for people to shop premium fragrances online.

He joined forces with his close friend Bryan Edwards, and the two brought snif to life. Without any experience working within the fragrance industry, they were able to create snif’s signature three scents and pair it with the familiar ecommerce try-before-you-buy-model by speaking with target millennial and Gen-Z consumers.

The Science of snif

Snif’s products are luxury without the luxury price tag. You’re paying for just the high-quality ingredients and not the brand mark ups most luxury perfumiers add to their price tag. Each perfume is made of high-quality premium ingredients with no preservatives, no phthalates, no parabens, and no synthetic dyes. All of the scents are vegan and cruelty-free, and they pass industry clean standards to ensure that what you are spraying on your body not only smells good, but is also safe for you to wear and inhale.

The Soul of snif

Snif is disrupting a rather confusing, marketing-heavy industry by making it easier for everyone to understand and shop scents. Snif is breaking down the unnecessary barriers that dominate the traditional perfume industry like price tags and accessibility while offering products made out of premium ingredients that are good for you.

They want each person to be able to experience the scents for themselves through their try before-you-buy-kit, and they don’t include unnecessary marketing language that leaves consumers feeling confused. Additionally, with gender neutral packaging and scents, snif opens fragrance to all without unnecessary labels, changing how we perceive and experience fragrances all together.