Pela Origin Story
Back in 2010, Jeremy Lang took his family on a vacation to Hawaii. There, he experienced white sand beaches, crystal clear water, and plastic trash as far as the eye could see. Lang began to seriously think about the impact that plastic has on our fragile environment, and what he could do to stop it. Experimenting with natural, compostable, and particularly strong materials, Lang started Pela, in order to help stop the endless flood of plastic waste and create a better case.
Lang founded Pela on 4 ‘Cs,’: community, creativity, consciousness, and courage. Pela embodies these values, building a better culture focused on striving toward a better future. When our children travel to Hawaii, Pela is one of the brands making sure that sand and water is all they’ll see.