OUI the People Origin Story
When Karen Young, Founder and CEO of OUI the People set out to challenge the beauty industry, she started not by highlighting common skin concerns, but by changing the conversations and language used to describe them. The beauty industry was built on idealistic imagery, and has long used relentless language to promote unrealistic and unachievable goals — redefining natural skin as imperfect, and creating within its customers a hyper-awareness of everything they are not.
While excellent bolsters to the beauty industry’s bottom line, concepts such as flawless, perfect skin and anti-aging solutions have created a standard of shame-based, self-image-warping language.
And that is the conversation that Young is out to change. OUI the People faces these misleading messages head on, championing the fact that beauty doesn’t live in a bottle, and people shouldn’t value beauty products more than they value themselves. OUI the People‘s positivity-driven mission and emphasis on self-love, self-worth, self-care struck a chord that reverberated throughout the greater beauty community.
The brand’s launch in 2015 was followed by a flurry of community members expressing their gratitude and support — finally feeling recognized for their own, distinct, irreplicable beauty and celebrated for their individuality and personal style.