Naadam Origin Story
Matthew Scanlan and Diederik Rijsemus traveled to the far off Gobi Desert (we had to look it up, it’s in Mongolia) and befriended the local shepherds. The two friends realized that cashmere traders were underpaying the herders while overpricing their wares. Scanlan and Rijsemus cut out the middlemen and took that sweet cashmere for themselves.
Naadam took off almost immediately, with everyone benefitting. The nomadic shepherds received better pay for their wares, and the customers paid far less for these fantastic clothes. With a diversified combination of wholesale, retail, private label, and e-commerce, Naadam is soaring higher than a goat with wings.