Misfits Market

Sustainably-sourced 'ugly' produce delivered direct to your door for less.

About Misfits Market

At 40% less than grocery prices, Misfits Market sources, ships, and delivers organic, non-GMO fruits and veggies — straight from the farm, directly to your doorstep. The carrots might be misshaped, and the apples a bit bruised, but they’ll be fresher, tastier, and way more interesting than their picture-perfect siblings at the supermarket.

Why We Love Them

It’s time to accept the truth: all-natural produce is healthy and delicious, even if it doesn’t conform to the outdated standards of beauty set by grocery stores across the country. Misfits Market celebrates nature’s natural quirks by shining the spotlight on America’s rich variety of misshapen, wonky, wonderfully fresh produce — all while supporting farms, reducing waste, and feeding the hungry.

Origin Story

An absurd amount of food is wasted in the U.S., and it’s a serious and growing issue. About half of the total crop grown by American farms – we’re talking billions of pounds of produce each year – is thrown away simply because it doesn’t look right and doesn’t match the standard shapes and sizes that grocery stores demand. Knowing that looks don’t define flavor, founder and CEO Abhi Ramesh recognized that these misfit fruits and vegetables are not only edible but often even more delicious than their “prettier” counterparts. In 2018, Ramesh set out to rescue quirky produce and reduce waste in an innovative way, all while helping farmers thrive. Though the brand is still young, Misfits Market has already seen inspiring success, particularly during the 2020 Covid-19 pandemic and subsequent quarantine. Now, with Americans making more meals at home and utilizing food delivery services more than ever before, Misfits Market has been able to provide access to healthy, funny-looking, farm-fresh fruits and veggies delivered at bargain prices – a deal too delicious to pass.

Fresh, delicious produce at affordable prices, available in 32 states and counting
Supports local farms and helps farmers stay afloat
Breaks the stereotype that only ideal-looking food can taste good
Reduces the monumental food waste plaguing America
All fruit and vegetables are sourced from organic, non-GMO farms

The Science & The Soul

The Science

Though the thought leaves a bad taste in our mouths, the truth remains that supermarkets turn away about half of all produce grown by farms in the U.S. Rather than resulting from food quality issues, supermarkets cite most of these rejections for reasons as frivolous and inconsequential as an askew label. This is where Misfits Market comes in, partnering with organic, non-GMO farms to buy up their fresh produce that won’t, for whatever reason, make it to the supermarket.

From there, the process of getting food from the farm to your door is pretty simple, yet largely underutilized. Misfits Market packages and ships its freshly picked produce in just a few days, delivering it to your doorstep in 100%-recycled cardboard boxes. Their simple and transparent subscription model means that you’ll get a new box every week, along with a smorgasbord of fresh fruits, grains, and vegetables ripe and ready to eat.

The Soul

In a country as wealthy as the United States, it’s unbelievable that there are people going hungry ‑ while billions of tons of perfectly good food are regularly wasted. Misfits Market is on a mission to eliminate widespread hunger and introduce more sustainable, waste-reductive food distribution practices. The brand is founded on the principle that no one should go without eating. By offering their produce boxes at highly reduced costs, Misfit Market is able to provide access to affordable produce to as many people as possible.

Additionally, their support of organic farms is a crucial lifeline for farmers who would otherwise be forced to waste half the yield of their hard work. And this food waste doesn’t simply vanish, either. Most of it ends up in landfills, where, as it decomposes and rots, continues to release toxic methane gas into the environment and atmosphere. Misfits Market’s work is essential – for our health, for our farmers and for our planet. If we could all learn to enjoy the flavors of fruits and vegetables we love along with the natural quirks of the produce itself, rather than valuing looks alone, our world (and our stomachs) might feel a little less hungry and our lives a little more full.