Mirror Origin Story
Brynn Putnam was a professional ballerina who taught fitness classes on the side to supplement her income. In 2010, she opened her own boutique fitness studio in NYC called The Refine Method. Given her tight budget, she was unable to initially add mirrors into the studio. But when she did add mirrors, the positive response was overwhelming. Customers loved watching themselves workout and could push themselves more. Putnam never forgot how much a mirror could elevate a workout.
A couple years later Putnman had her first child and was struggling to find time to workout. She was dissatisfied with the current at-home workouts on the market and decided the best way to fix the problem was to create the solution. Since space was limited, she knew she had to create something that could easily blend into any home. Something that was effective, but didn’t get in the way of the every day. Putnam teamed up with the right people to execute her idea and turn it into a reality. Since launch, Mirror has grown in every aspect- from their tech, class offers, and even their community. They caught the eyes of many for their cutting edge product, and in the summer of 2020, Lululemon acquired Mirror for $500 million. Today, Mirror still offers independently to offer 50+ classes for the ultimate workout that hides in plain sight.