The Minted Origin Story
Founder Mariam Naficy, who grew up in 5 countries across the Middle East and Africa, wanted to use the internet to connect the beautiful art she saw during her travels, so she created Minted. In 2008, Minted held their first “design challenge” calling for artists to submit desings for save the date cards. The 66 entries they received from that competition marked the beginning of their crowd-sourced marketplace. After some bootstrapping by founder Mariam Naficy while the company figured out its exact niche, Minted was able to expand into the art and home décor businesses while keeping her promise to empower artists. Since then, Minted has continued to be a leader in the online art and décor landscape by selling products in dozens of categories across home, wedding, stationery, art, kids and holiday, while continuing to prioritize their 1000+ artists around the world.