The Maude Origin Story
Eva Goicochea, Maude’s Founder, has been seeking to modernize the sexual health market for years. Much of the sex toy industry is inundated with exclusionary, problematic imagery designed by men and directed toward women, that sets a highly normative standard for those trying to buy. Goicochea wanted to do things differently, to aim their products at people rather than sticking to gender roles. Founded on the principles of simplicity, quality, and inclusivity, Maude has been bringing fun, safe sex toys to a diverse populace ready to embrace it.