The Keeps Origin Story
It was 10 years after Steve Gutentag and Demetri Karagas entered college with full heads of hair that Karagas tried to let his dear friend know, in ways as sincere and as funny as possible, that his hair was slowly thinning. The two men scoured the market for convenient, effective, affordable solutions to male-pattern baldness.
After exploring remedies ranging from gummy vitamins to laser helmets, the friends found that nothing available actually worked — or offered real results that actually lasted. Instead of cutting their losses, they decided to create a solution themselves – and so, they founded Keeps.