The HOLDEN Origin Story
As founders Simon Zhang and Andrew Lim ran their genderless ring and bracelet company Mujo, many of their customers would ask them to sell wedding and engagement bands. Consumers were sick of the expensive and alienating ring shopping experience that was so common when shopping for wedding rings. There were many stories of couples feeling judged, excluded, and overwhelmed during the wedding ring shopping experience, and on top of all that, they couldn’t find affordable styles they actually wanted to wear for the rest of their lives. So Zhang and Lim had the idea to create not only high quality, sustainable and stylish rings, but also completely change the wedding ring shopping experience to celebrate all couples. And so HOLDEN was born.