Hilma

Tried, tested and true. Hilma’s new category of “clinical herbal” supplements are co-formulated with their scientific advisory board comprised of MDs, PhDs, and professional herbalists. Hilma’s supplements go through a minimum of four rounds of testing during production. Beyond the petri dish, Hilma hosts in-depth research studies as well as single-group-studies with real people.

All of their herbal blends avoid an extensive laundry list of 40 harmful ingredients that are found in most over-the-counter products (like dyes, fillers, added sugars, and artificial preservatives). Hilma is certainly picky with their ingredients, but it’s for a great purpose. So sorry blue dye, you can’t sit with us.

Hilma is Clean Label Project certified, third party tested, Non-GMO, gluten free, vegan, and (and) cruelty-free. Their complete wellness line—Immune Support, Upset Stomach Relief, Tension Relief, and Indoor/Outdoor Support products — feature effective plant-based ingredients like turmeric, ginger, and spirulina, as well as essential minerals like zinc and magnesium. These herbal, botanical, and mineral ingredients work synergistically for your optimal health, so you don’t have to do the guesswork.

At a time when it’s absolutely critical to invest in your health, it seems counterintuitive to take vitamin supplements formulated with artificial dyes, superficial flavors, GMOs, and tons of sugar. Unfortunately, that’s the reality of the pills, gummies, and powders that we seek out at the first sound of our own sniffles.

Hilma has built a natural brand that brings both clarity and confidence to a very confusing and crowded category. So while you’re purchasing a UV light sanitizer for your phone or a hygienic hand keychain to avoid touching surfaces, it might be time to rethink your daily defense against germs — starting with your daily vitamin.