The Hilma Origin Story
Founders Nina Mullen, Lily Galef, and Hilary Quartner had their holistic lifestyle all together, or so they thought. From organic food in their pantries made with ingredients they could pronounce, cleaning supplies formulated with essential oil blends in their closets and clean cosmetics in their makeup bags—they felt on top of their game and in control of their pure, toxic-free routines. That is, until two years ago, when they realized they all fell short when searching for the touted, on-the-go, “miracle” cure to soothe their aches and pains.
While food, beverage and skincare brands were quickly becoming more transparent, using health conscious ingredients beneficial to people and the planet, it was only right that the immune support category received the same revitalization. When searching for remedies that met their clean label standards, they found the natural options weren’t backed by science and the products that were scientifically supported contained all the nasties they couldn’t trust.
Noticing this, the trio created a new medicine standard that harnessed the power of plants and didn’t taste or look like candy. That’s right, sucrose has officially left the chat. Three clinical studies, two years of research, and one world-class team of scientists later — Hilma finally arrived on the scene.