The Haute Hijab Origin Story
It’s a decade since husband and wife team Melanie Elturk and Ahmed Zedan realized that the fashion world was leaving hijabs and headscarves out in the cold. Despite the amazing innovation and creativity we see in the fashion sector, it was still tough for Muslim women to get hold of comfortable, chic hijabs. Melanie was determined to put this right, and offer a collection that celebrates the incredible power of Muslim women, reinforces pride in what it means to stand on the shoulders of the countless female leaders, warriors, artists, educators, scholars and caregivers who have come before. Today, she is proud to describe American Muslim women as the “most highly educated religious group in the country”.