Get 15% off your order with code GRAYSON15

Grayson

grayson logo

A shirt and brand celebrating the strength and versatility of women

www.grayson.com/
Shop Now →

Why We Love Grayson

Ah, the signature white button-down. A true and timeless closet staple. Essential for capsule wardrobes. A must for anyone who enjoys the classics.

It’s a piece that’s zoom-call-ready when paired with slacks, or dressed up with a chic statement necklace for a socially-distanced night out. It’s luxurious yet simple, and has the power to make us feel oh-so-put-together. However, for all of its classic elegance, the concept of the perfect, comfortable, effortless button-down has yet to address the issue of fit — and the fact that women have varying body-types and chest sizes.

That is, until Grayson.

Inspired by today’s generation of women who are conquering the world, engineer-turned-designer, Audrey Mcloghlin, launched Grayson with the brand’s signature shirt, the Hero button-down, designed to flatter all women’s bodies (without the dreaded boob-gap between buttons).

The TL; DR

  • Designed by women for women (and yes, you can feel the difference)
  • Engineered to fit all shapes and sizes
  • Machine washable (YES, finally, yes!)
  • Available in various breathable materials (100% cotton, 100% linen and 100% Lyocell)
  • Sustainable design and manufacturing

The Grayson Origin Story

Est. 2019

Audrey always had a love for the button-down. Her challenge, along with many of the women she knew, was finding a comfortable one without worrying about the gaping holes between buttons exposing unwanted cleavage (we’ve all been there). This issue along with the lousy buttons that refuse to stay in place and the unintentional cinches around the hips all led up to reinventing the perfect shirt designed for running errands-or the world. The brand’s founder, is also the woman behind cult luxury label, Frank & Eileen, known for its classics made from the finest fabrics woven at a family-owned mill in Italy — and even Meghan Markle and Prince Harry are superfans. Talk about a royal reputation.

When Audrey was 16, she worked at Gap and was fascinated by manufacturing and retail. She always knew she wanted to create something herself but wasn’t sure exactly what it would be. Pressured by her parents to study engineering, she felt the major didn’t suit her. In 2001, she decided to change the course of her life, packing up her things and moving to LA to get her first job in fashion. After five years of chasing down her dream fabric and bringing together a super-squad of 30 women, she created the perfect fitting button-down. Today, she has revolutionized a top for a new generation of leaders, pioneering the first-ever women’s “power” shirt.

The Science of Grayson

Cleavage-concealed and confident. The superhero, signature cape-like pleat in the back, allows for more room in the chest area, banishing the boob gap for once and for all (finally). With a portrait collar to frame the face and an impeccably draped hem, The Hero blouse is ridiculously flattering. Unlike stiff, boxy blouses, The Hero has a flowing, feminine and effortless look. Its available in nine outrageously soft fabrics from plush flannel to cozy cotton.

The entire debut collection, includes 15 different colors and prints to choose from. The cost? $128-$148 per shirt—half the cost of the style sported by Meghan Markle herself. This blouse was designed for women who need a go-to, well-designed top so they can just roll up their sleeves and slay the day, in style.

The Soul of Grayson

As a female founder, Audrey had to fight to be seen, heard and sometimes even, respected. Putting on a button-down shirt was the armor she chose to wear to fight for her business and to be taken seriously every day. Inspired by women creating their dream against all odds, like herself, this top was made for those who are preoccupied rewriting the rules to a new narrative.

Grayson works hard to support women and their two-story on-site play house for employees’ children to play in, does just that. After all, Audrey was building Grayson while her daughter was just a baby, so she knows first hand that moms need all the help they can get. This playhouse is just one practical way that she’s putting forth these aspirations. The name Grayson reflects her sentiment of just what women can do, as tribute to her fearless 5-year-old daughter.

Shop Grayson Faves

Grayson

The Hero Cozy Cotton

$148

Use code GRAYSON15 for 15% off

SHOP NOW

Grayson

The Hero Liquid Flannel

$158

Use code GRAYSON15 for 15% off

SHOP NOW

Grayson

The Hero Plush Flannel

$158

Use code GRAYSON15 for 15% off

SHOP NOW

Grayson

The Hero Tie Dye

$158

Use code GRAYSON15 for 15% off

SHOP NOW

Grayson

The Hero Washed Cotton

$138

Use code GRAYSON15 for 15% off

SHOP NOW