The Ghia Origin Story
Melanie Masarin grew up spending her summers in the Mediterranean — where, as she explains, “Aperitivo is a way of life.” Across Europe, apéritifs are an invitation; drinks used to invite and include, consumed in appreciation of the company and social connections we share. These are drinks to sip while enjoying the scenery or immersed in conversation with friends. Apertivo is an art, and it’s all about making those moments of togetherness last.
Masarin, a former employee of Dig Inn and Glossier who, herself, gave up drinking a few years ago, still wanted to participate in the deep conversations, social gatherings, and connections she’d enjoyed while sipping apéritifs. She missed the flavors and feelings that came from cocktails, but not the alcohol itself — or the sugar-highs, crashes, and hangovers. So, she created Ghia; a spirits-free apéritif, made for modern times and modern company. Her mission is to provide a way for those who don’t drink (for any reason) to still enjoy and participate in the connections, conversation, and sense of belonging — the good things —that often go hand in hand with social drinking.