Firstleaf
A wine subscription that provides personalized wine selections based on your palate.
About Firstleaf
They developed a patent-pending algorithm that matches your wine palate to 400+ wines available on their site, refining your selections over time as you give feedback on the wines they send you. And if they send you a wine that you don’t like, they’ll send you a new one on the house. So cheers to finding and drinking the best wines for you.
Why We Love Them
Origin Story
The TL;DR
- Firstleaf’s patent-pending wine algorithm matches your palate to the best wines for you
- Incorporates your ratings for every box to predict more wines for your palate
- Work directly with wineries and winemakers to source the best wines at 60% off
- Over 400 wines available, 92% of which are award winning
- 100% satisfaction guarantee, if you don’t like it, they’ll send you a new box on them.
- Wine Concierge is on hand to answer all your questions
The Science & The Soul
The Science
Firstleaf personalizes wine boxes every month based on your palate. But how? Well, Firstleaf created a patent-pending wine algorithm that uses 13 million data points, your preferences from a wine palate quiz, and over 1 million customer reviews to find wines that you’ll like, with 98% accuracy.
Once you fill out the initial wine quiz to understand your palate preferences, Firstleaf sends you an introductory box of wines. As you rate wines, the algorithm recalibrates your preferences to predict more wines you’ll love. The more feedback you give, the better wines you’ll get for you. And if you’re not 100% satisfied with the wines, Firstleaf will send you new ones on them.
The subscription itself is flexible; you can personalize your wine subscription to deliver wine to your door on the best schedule for you. You can choose to have all red blends, all white blends, or a mix depending on your palate. And based on Firstleaf’s relationship with wineries, you’re getting the wine at a fraction of what you would pay in stores. If you find wines you like, you can buy more at an affordable rate in Firstleaf’s online store.
The Soul
Firstleaf wants more people to enjoy good wines and discover new wines that they’ll like. Instead of sticking to the same varietal that you drink every time for fear of choosing a new wine that doesn’t work for you, Firstleaf helps you expand your palate through a scientific process. Plus, Firstleaf works directly with wine producers to create wines and save members 60% off retail. By cutting out the middlemen, both winemakers and wineries as well as their consumers can benefit from getting the best wines at affordable prices.