Firstleaf

first-leaf-logo

A wine subscription that provides personalized wine selections based on your palate

www.firstleaf.club
Shop Now →

Why We Love Firstleaf

While we love wine, ordering wine online can be really hard. There’s no way to taste it before you buy it to know if you’ll actual like it, and you often have to order cases to not pay an arm and a leg for shipping. That’s why we’re fans of Firstleaf.

They developed a patent-pending algorithm that matches your wine palate to 400+ wines available on their site, refining your selections over time as you give feedback on the wines they send you. And if they send you a wine that you don’t like, they’ll send you a new one on the house. So cheers to finding and drinking the best wines for you.

The TL; DR

  • Firstleaf’s patent-pending wine algorithm matches your palate to the best wines for you
  • Incorporates your ratings for every box to predict more wines for your palate
  • Work directly with wineries and winemakers to source the best wines at 60% off
  • Over 400 wines available, 92% of which are award winning
  • 100% satisfaction guarantee, if you don’t like it, they’ll send you a new box on them.
  • Wine Concierge is on hand to answer all your questions
first-leaf-wine-salami
first-leaf-wine-with-pasta
first-leaf-wine-box
first-leaf-wine-salad

Firstleaf Origin Story

Est. 2018

Firstleaf wants to be the most customer-centric wine club available. Founder Philip James wanted to connect consumers with the thousands of great wines available on the market. He knew people wanted to order wine online but they were worried about paying for a case of wine they didn’t like, sending money and often the wine going down the drain. So, he worked with wine experts, scientists, and engineers to come up with Firstleaf’s successful patent-pending quiz that has become synonymous with its brand. The quiz uses responses, consumer ratings, and analysis of wine blends to match consumers’ palates with the best wines for them. James also worked directly with wineries and winemakers to cut out the middlemen and offer great wines at a fraction of the price.

Since launch, Firstleaf has received over 1,000,000 customer ratings, which makes the quiz even more accurate. Firstleaf has won over 1,600 awards based on their product, and have created over 400 wines to meet their over 15,000 members’ exact taste preferences, working towards James’s goal to be the most consumer centric wine club available.

The Science of Firstleaf

Firstleaf personalizes wine boxes every month based on your palate. But how? Well, Firstleaf created a patent-pending wine algorithm that uses 13 million data points, your preferences from a wine palate quiz, and over 1 million customer reviews to find wines that you’ll like, with 98% accuracy.

Once you fill out the initial wine quiz to understand your palate preferences, Firstleaf sends you an introductory box of wines. As you rate wines, the algorithm recalibrates your preferences to predict more wines you’ll love. The more feedback you give, the better wines you’ll get for you. And if you’re not 100% satisfied with the wines, Firstleaf will send you new ones on them.

The subscription itself is flexible; you can personalize your wine subscription to deliver wine to your door on the best schedule for you. You can choose to have all red blends, all white blends, or a mix depending on your palate. And based on Firstleaf’s relationship with wineries, you’re getting the wine at a fraction of what you would pay in stores. If you find wines you like, you can buy more at an affordable rate in Firstleaf’s online store.

The Soul of Firstleaf

Firstleaf wants more people to enjoy good wines and discover new wines that they’ll like. Instead of sticking to the same varietal that you drink every time for fear of choosing a new wine that doesn’t work for you, Firstleaf helps you expand your palate through a scientific process. Plus, Firstleaf works directly with wine producers to create wines and save members 60% off retail. By cutting out the middlemen, both winemakers and wineries as well as their consumers can benefit from getting the best wines at affordable prices.

Shop Firstleaf

Firstleaf

Assorted Mixed Wine Box

$39.95$79.95(Save $40)

$40 off your first box of 6 wines + free shipping

SHOP NOW

Firstleaf

Assorted Red Wine Box

$39.95$79.95(Save $40)

$40 off your first box of 6 wines + free shipping

SHOP NOW

Firstleaf

Assorted White Wine Box

$39.95$79.95(Save $40)

$40 off your first box of 6 wines + free shipping

SHOP NOW