The Disco Origin Story
Ben Smith, Disco’s founder, had grown frustrated at having to use skincare products and regimens designed by women for women. Additionally, he was alarmed at the poor ethical practices of leading brands and the opaque nature of the ingredients and manufacturing processes. However, unlike most of us in similar circumstances, Ben refused to wallow in frustration, confusion and disillusionment. Instead, he decided to set up in business making skincare products the way he wanted them. That way, he’d no longer have any excuses. He joined forces with Dr Eva O’Brien, and together they spent thousands of hours perfecting the ingredients and the recommended usage; Ben also undertook a 1000-person market study to understand men’s “pain points and skincare needs”. Since those early days, the product range has expanded and Disco has achieved widespread recognition – but the company has always stayed true to its original philosophy: “A skincare line for guys like me, guys like us”.