The DIFF Eyewear Origin Story
The three founders of DIFF, Zach Gordan and Chads Jernigan and Dime actually began as competitors in the eyewear business. It didn’t take long for them to realize that they worked much better together, and joined forces to create a brand where fashion and quality intertwined. DIFF launched its brand and shared its mission through a focused social media campaign, catching the eyes and capturing hearts of celebrities, industry experts, and influencers alike.
Today, with glowing reviews from stars, style icons, and loyal DIFF-frame fans like Kendall Jenner and Demi Lovato, DIFF has not only soared to the top of the trending list, they’ve continued to expand their mission, offering essential eyewear, medical treatment, and critical care to those in need. For every pair of glasses purchased, DIFF dedicates a portion of those funds to provide an eye exam, supply medication, support surgery, or donate a pair of eyeglasses for someone in need.