Blume

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Skin, body, and period care from a company smashing taboos

www.blume.com
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Why We Love Blume

For too long, self care products have been made with toxic ingredients that we can’t pronounce by corporations that don’t do anything to empower girls to embrace and celebrate their bodies. And the taboo nature of natural experiences like periods, acne, and puberty has had a detrimental effect on young women during a vulnerable time in their lives, which they carry into adulthood.

That’s why we love Blume, a skin, body and period care company that helps girls and women navigate the good and the bad of self care. Most importantly, all of their products are all-natural and free of any toxic ingredients. By producing self care products that are good for both the body and the environment, Blume has created a brand that will make a positive impact on the lives of girls and women everywhere.

The TL; DR

  • All-natural skin, body, and period care that is good for the body and the environment
  • No alcohol, parabens, SLS, silicone, sulfates, or anything artificial in their products
  • All products are vegan, cruelty free, and gluten free
  • Every sale supports Days for Girls to support period solutions for girls around the world
  • Women of color founded and run
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Blume Origin Story

Est. 2018

Blume was founded by sisters Taran and Bunny Ghathora, who saw many problems with the period care industry that they wanted to fix. First, they found it strange that you could easily order CPG subscriptions online like razors and skincare, but not period care products. They then learned about all the unnatural and often toxic ingredients in common period-care products, and the negative effects that period-care products had on the environment. Then, after years of painful periods and cramps, Bunny was diagnosed with PCOS. Even with a diagnosis, she still didn’t have a solution for her painful cramps. The Ghathora sisters quickly realized the common thread to all of these problems was the stigma associated with periods in society. So, they started Blume, a brand that fixed these problems by first and foremost breaking down the taboo around periods.

Launching by selling tampons and pads, they quickly created other effective period-products like their bestselling Meltdown Acne Oil and Cloud 9 Essential Oil for cramps to give women a solution for other common effects of hormonal changes during periods that affect self-esteem. Today, Blume is setting a new standard for education and self care. They are building the next generation a safe space to learn, grow and become their best naturally brave selves.

 

The Science of Blume

In an industry where brands are not require to disclose ingredients, Blume is transparent with what’s in their products. All of Blume’s products are all-natural. That means there is no alcohol, SLS, silicone, parabens, sulfates, or artificial ingredients.

Blume believes that self-care products should not only be good for your body, but also good for the earth. Their tampons are biodegradable and hypoallergenic, and the tampon applicators are made of cardboard rather than single-use plastic. And since chemicals in tampons from big brands have been linked to hormonal issues for women, Blume tampons are 100% chemical free and made of 100% premium organic cotton that is not bleached or dyed.  As a brand, Blume is climate neutral certified, CertClean certified, EWG verified, and Leaping Bunny certified, which means they are cruelty-free.

The Soul of Blume

Research shows that 60% of women say their self esteem plummeted during puberty. That’s why Blume’s mission is to break down the taboos in our society that are normal things like acne, sex education, and periods. From educational content for Gen Z consumers going through puberty, to their “Puberty Do-Over” campaign to help women in their 20s and 30s address the issues they still carry, Blume is looking to install acceptance and self-love in their consumers.

Blume also believes that a woman’s period should never affect her potential. They donate partial proceeds to Days for Girls, an organization that advances menstrual equity, health, and dignity for girls across the world.

 

Shop Blume

Blume

All In, Skin

$58

Blume

Let’s Face It

$72$86(Save $14)

Blume

First Period Starter Kit

$55$74(Save $19)

Blume

Cloud 9 Cramp Oil

$18

Blume

Meltdown

$28

Blume

Dancing Dew-o

$50$60(Save $10)

Blume

Glowy Skin Bundle

$48$64(Save $16)

Blume

Hello Hydration

$38$50(Save $12)

Blume

Self Care Bundle

$48$58(Save $10)

Blume

Whirl Moisturizer

$34

Blume

Hug Me

$14