The Black Wolf Origin Story
Aspiring entrepreneurs since grade school, Sam and Alex Lewkowict founded Black Wolf in 2018. After Alex could find only one harsh-smelling, possibly toxic aftershave that helped his razor bumps, the brothers knew that there was a void to be filled. They claim, “For guys like us … who just want to look better, this solution should be very obvious. It should smell amazing, it should feel amazing, and be really easy to use.” Following this credo, the Lewkowicts launched with three products to massive consumer demand. As it turns out, men are tired of over-complicated, unhealthy, expensive grooming products. Brands like Black Wolf are leading a revolution in better skincare.