The Billie Origin Story
Finally, a female-first shave and body brand that isn’t afraid of body hair. The shaving industry was once entirely male dominated before Billie stepped onto the scene, making the everyday routines for women a little more delightful by embracing the rather hairy realities of being a woman.
When Georgina Gooley, founder of Billie, discovered that women’s razors were unfairly priced compared to men’s razors just because they were pink, she knew she had a job cut out for herself. After working at an advertising agency as an account lead for Old Spice, she realized there was a gap in the market for a premium shaving experience for women. Billie was born so women could have the option to confidently flaunt, or not flaunt their fuzz. The global success of their Project Body Hair campaign celebrated women’s body hair and was widely praised, birthing an industry-wide trend of self-acceptance.