The AURATE Origin Story
While having brunch one weekend, Sophie Kahn realized that her so-called pure gold ring was leaving her finger stained green. She complained to her longtime friend Bouchra Ezzahraoui, and the two decided to combine their experience in fashion and finance to form AURATE. The two knew that they couldn’t simply start another jewelry business with the same status quo practices. Blood diamonds, sweatshops, environmental harm- these things are the antithesis of Kahn and Ezzahraoui’s business philosophy. As it turns out, it is more than possible to make a successful jewelry business with none of these practices. AURATE has become the only direct-to-consumer fine jewelry company with a successful omnichannel presence in the US.