The American Giant Origin Story
Bayard Winthrop reached his breaking point in 2012. He saw American manufacturing becoming a relic, millions of jobs outsourced daily, real quality disregarded in favor of profits…the list, sadly, goes on. Winthrop gave his response with a single, powerful message in the form of a hoodie. A hoodie, made in America, made to last, made for the average person to wear day after day. America received it with roaring approval, and from there, American Giant grew to…large proportions.